In the world of college football, the art of roster building is a fascinating and ever-evolving process. Brandon Harris, the General Manager of Texas Football, recently sat down with Adrian Wojnarowski, a fellow GM and former NBA insider, to shed light on the behind-the-scenes strategies that shape a national title contender.
What makes this conversation particularly intriguing is the unique perspective Harris brings to the table. As a former CFB quarterback turned recruiting director and now GM, he has a deep understanding of the game and the players. Harris's journey, from taking over Texas' recruiting efforts in 2021 to his current role as GM, showcases the evolution of his expertise and the impact he's had on the program.
Under Harris's guidance, Texas has achieved impressive recruiting success. The Longhorns have consistently brought in top-ranked classes, including a No. 1 overall class, and have utilized the transfer portal effectively to bolster their roster. This strategic approach has paid dividends, with Texas reaching the CFP Semifinals in Harris's first year as GM and now gearing up for a national title run.
One key aspect Harris emphasizes is the importance of alignment within the program. He highlights the influence of head coach Steve Sarkisian, who brings NFL experience and a deep understanding of cap management. Harris's visits to NFL teams like the Ravens and 49ers further illustrate his commitment to learning from the best in the business.
But the college game presents its own unique challenges. Unlike the NFL, where free agency and retention are priorities, college football must navigate the transfer portal and the constant recruitment of high school talent. Harris jokes that keeping a talent like Arch Manning is more crucial than adding new recruits, emphasizing the value of retaining key players.
"Our process is simple yet effective," Harris explains. "Constant communication with our coaches ensures we're aware of our roster needs. Retaining our cornerstone players is paramount. We've invested time and resources in building these classes, and losing players would be a waste."
Harris's vision for the Texas program is clear: a roster predominantly composed of high school recruits who love the game. He acknowledges the challenge of balancing this with the financial demands of the market, especially when high school recruits demand salaries comparable to All-American players.
"We want to invest in football lovers, not just the monetary rewards," Harris asserts. "We seek smart, tough players who understand the game."
This philosophy is exemplified by players like Trevor Goosby, a former three-star OT now projected as a top-10 NFL draft pick. Harris's ability to identify and develop talent, regardless of star ratings, is a testament to his eye for potential.
The 2026 and 2027 recruiting classes further illustrate Harris's strategy. While the 2025 class boasted elite talent, the following years focused on measurable data, character, and effort. This approach has filled the roster with talented players who may not have been highly touted initially but have the potential to excel.
In conclusion, Brandon Harris's insights into roster building offer a unique perspective on the intricate world of college football. His emphasis on alignment, retention, and investing in football lovers showcases a thoughtful and strategic approach. As Texas continues its journey towards a national title, Harris's leadership and expertise will undoubtedly play a pivotal role.
